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By Charlie LewisCulinary Supply Chain Specialist/Consolidated Concepts Amidst all the allocution of tech and the online apple we absorb today, the QSR kitchen is rarely mentioned. Accomplish no aberration though, the kitchen and the bodies who accomplish it assignment feel every beat and about-face that the our super-techy apple delivers to quick-service businesses and apparently added than any added breadth of operations.
It’s not aloof the accretion amount of change or admeasurement of LTOs at best QSRs, but additionally adapting to the operational challenges of advancing and presenting all types of quick-service airheaded beneath new, swifter, added ambitious affairs brought about by tech. That’s why the afterward two credibility are annual putting on every QSR operators “to-do” annual back it comes to because changes in how your cast obtains, stores, prepares, markets and ultimately delivers it customers.
2. The ‘off-premise’ bang and its card implicationsAll restaurants will be challenged to ability airheaded that assignment able-bodied as dine-in or take-out meals. This requires a abutting eye on portioning and ancillary bowl options, as able-bodied as temperature and damp control. Quick-serve operators in every class would do able-bodied to become experts in which items “travel well” and which don’t.
The wisest operators will be those who beacon their airheaded to be take-home affable or action a abstracted set of offerings for the to-go set. Abounding restaurants who await on atmosphere and bowl actualization are accident barter to takeout or commitment offerings that aloof don’t accomplish the cruise “home.” To-go packaging additionally is bound acceptable one of the best important categories of items in your annual order. Not alone charge operators focus on packaging quality, but additionally apperceive whether the called wrappings, boxes, accoutrements and containers ensure temperature and aliment arrangement retention.
Likewise, restaurant processes and kitchen lay-outs charge be factored in to admittance the added cardinal of packaged items your cast is assertive to deliver. Kitchens may charge rearranging to board storage, as able-bodied as activities like packing, holding, commitment and to-go adjustment retrieval. Furthermore, as the arduous abundance of third-party commitment platforms grow, QSR brands are actuality challenged to accomplish new investments in technology infrastructure. And accomplish no aberration about it, this is not an breadth to cut corners.
Technology requirements of assorted acclimation platforms, POS systems and kitchen affectation systems charge be taken into account, all while attention the acquaintance for dine-in guests. A abridgement in front-of-house activity or committed amplitude can abate the bedfellow acquaintance and, ultimately, the cardinal of guests themselves. And remember, dine-in guests may able-bodied about-face out to be take-out audience on off-nights. 3. Automation and your brand’s ‘end-point’Customers, abnormally adolescent adults, appeal a bland abstruse acquaintance from restaurateurs these days. But it can be difficult to apperceive area to stop.
For instance, if you accept table runners and adverse staff, are you able to acquiesce tablets and technology to booty their abode or alter some of those now assuming the above duties? The implications are not alone far-reaching, but can be boxy to absolutely accept after ability big-ticket testing in beforehand of decisions.
For instance, at your restaurant could tablets — with their adequacy to allotment abundant pictures and accommodate predictive advocacy algorithms — upsell card items any bigger than a absorbing server with a set of well-honed sales skills? While abounding ability altercate that tablets can accomplish added consistently, all-embracing advantage charcoal a big catechism mark.
The key then, with these types of issues, is accepting a abounding compassionate of your restaurant’s accepted demographic in adjustment to action technology that apparel that population well. For instance, a family-oriented army at a pizza restaurant ability best adopt the abounding acceptable and child-distracting allowances of an iPad. But an earlier and added “buttoned-up” banquet army would best acceptable abundant adopt a momre acceptable approach. And again there’s thatever-present basal band to consider. The technology advance is activity to be cher upfront but amortizes able-bodied over time. After all, technology can’t leave you for a bigger job or for a adventitious to chase its dream of a able kite-boarding career.
But consistently accumulate in mind, that until you analysis that technology in a real, alive restaurant scenario, there will consistently be some unknowns about whether the access in tech will absolutely aftereffect in an access in sales.
Topics: Business Strategy and Profitability, Catering, Customer Service / Experience, Delivery, Drive-thru Card / OCB, Equipment & Supplies, Kitchen Display, Mobile Payments, Online / Mobile / Social, Online Services, On the Menu, Operations Management
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